39%
of US shoppers have used AI to shop online.
Adobe · 2026
When shoppers ask AI what to buy, is your product chosen?
A shopper asks AI“Best waterproof jacket for hill walking”
Chosen · 1stRidgeline Storm Jacket$259
Chosen · 2ndHighland Hardshell$229- Your productNot chosen?Your product4th?
Your product
Not chosen?4th?
Free · one product · a few minutes
Not chosen yet? Your report shows why, and our AEO service can fix it.
Already chosen by AI? Your report shows why, and how to keep it.
Shoppers use AI to decide what to buy.
Most brands have no idea if they’re in the answer.
393%
more visits reached US retail sites from AI tools in early 2026 than a year earlier.
Adobe · Q1 2026
Only 16 in 100
brands track what AI says about them.
McKinsey · Oct 2025
If it has a product page, we can check it.
Coffee
Pet beds
Skincare
Lighting
Headphones
Sofas
Trainers
Candles
What a buyer sees when they ask AI
Ask an AI assistant for a waterproof hiking jacket and it names a few products and says why. If yours isn’t on that list, the sale goes to one that is. We find out where you stand, why the winner won, and what it takes to get picked.
Waterproof jackets for hiking
- 1Ridgeline Storm JacketLight at 340 g with a helmet-friendly hood, and well reviewed for long wet walks.$259
- 2Highland HardshellA tough, good-value shell that reviewers trust in heavy rain.$229
- 3
Corrie Pro ShellVery breathable for fast hill days, with pit zips.$329 - 4
Northpeak Stormshell Pro 2.0YouA high 20,000 mm waterproof rating, but little detail on weight or fit.$299 - 5
Fellside Packlite JacketBudget pick that packs into its own pocket.$189
Head to head
Northpeak Stormshell Pro 2.0Ridgeline Storm JacketAI’s pickWhy AI picked Ridgeline
- Weight. Ridgeline's page states 340 g. The AI could not find a weight for Stormshell Pro and treated it as heavier.
- Reviews. Two independent gear reviews of Ridgeline were cited. None covered Stormshell Pro.
- Hood. Ridgeline describes a helmet-compatible, three-way adjustable hood.
Where you’re stronger
- Waterproofing. 20,000 mm beats Ridgeline's 15,000 mm.
- Fabric. 3-layer construction, against Ridgeline's 2.5-layer.
- Warranty. Your lifetime repair promise was noted as a plus.
Shoppers who arrive from AI now convert 42% better than other visitors.
Where you can lose the sale
Mentioned
Does the AI name your product at all?
4th of 7, and left out of lightweight, packable rain jackets
Picked
When it compares you with the rival, who wins?
Ridgeline won, on weight
Backed up
Do the sites the AI reads mention you?
3 review sites cited 7 times, none for you
The buyer picks
Where does the sale go?
Ridgeline. Your report shows where you lost the sale, and what to fix first.
Mentioned
4th of 7, and left out of lightweight, packable rain jackets
1st 2nd 3rd 4th 5th Picked
Ridgeline won, on weight
✓ Chosen$259 Lost hereon weight Ridgeline's page states 340 g. The AI could not find a weight for Stormshell Pro and treated it as heavier.
Backed up
3 review sites cited 7 times, none for you
- trailkit-reviewsYour jacket: not mentioned
- outdoor-magYour jacket: not mentioned
- gear-compareYour jacket: not mentioned
The buyer picks
✓ Buyer picks RidgelineRidgeline. Your report shows where you lost the sale, and what to fix first.
Where the AI got its information
Every site the AI cited, and how often. It cited 13 pages here, and the brand’s own site was one of them. Review sites and forums did most of the talking, and none of the reviews covered Northpeak Stormshell Pro 2.0. That tells you where to get mentioned, as well as what to fix on your page.
Every product, price and review site in this example is made up.
Your report answers three questions
Where do I rank?
Your place in AI’s answers for the buyers you sell to, and the searches where it leaves you out.
Who wins instead, and why?
The rival AI picks over you, side by side with your product, in AI’s own words.
What should I fix first?
Three changes in order of impact, written for your product page. The first one in the sample: “Put the weight and packed size next to the price.”
- Paste a product linkNo login, nothing to install
- We check it with AIA few minutes
- Read your reportYour email unlocks the full report
Every report ends with an offer of a 20‑minute strategy call. We go through your results and show you what we’d fix first.
Our AEO service
A team getting your products chosen by AI, every week, so you make more sales.
Test
We find what buyers ask
We map the questions buyers ask AI in your category, then ask ChatGPT, Gemini and Perplexity every week in your market.
Fix
We fix what holds you back, and build on what works
Product pages, data and feeds, plus the review sites, lists and forums AI reads. You approve every change.
Prove
We show you what moved
Where your products and brand are named, who’s picked instead, and what AI says about you.
Your week with Mercenta
Example
Your hardshell jacketRe-tested on ChatGPT, Gemini and Perplexity
- A rival moved up. AI now cites its returns policy. Yours is next to fix.
- Two fixes went live. Specs and sizing, approved by you on Tuesday.
- Your brand facts are right on all three AIs this week.
- A buyer question is rising in your category. We’re adding it.
Fixes live within 30 daysFirst measured results at 60 to 90 daysEcommerce brands only
Brand and product
Most agencies stop at your brand. We go down to every product.
Buyers don’t ask AI for a brand. They ask for the best product for their need. So we work on both.
Product level
Where the sale is wonEvery product you choose, checked and fixed
- Which of your products AI picks when buyers ask what to buy
- The rival product it picks instead, and the reasons it gives
- Fixes to each product page, its specs and its data
- Ready for AI shopping agents to find, compare and buy
Example
Wireless headphones✓ Picked- Hardshell jacketRival picked
Running shoesFix going live
Brand level
The groundworkYour brand, known and trusted
- AI knows who you are and what you sell
- Your brand facts are right on ChatGPT, Gemini and Perplexity
- You’re on the review sites, lists and forums AI trusts
Example
- ChatGPT✓ Facts right
- Gemini✓ Facts right
- PerplexityOld price, fixing
This is the groundwork. Buyers still choose product by product.
The audit and implementation plan were groundbreaking. Seeing where we weren’t mentioned or considered for key buying terms was startling. We only recently started making the changes, but we’ve already seen a rise in our visibility in AI search, and we’re only at the beginning.
Shane James De Souza, CEO, CompliceGEO strategy and market defense in Switzerland and AustriaCheck, fix, check again
Your free report covers the first three steps for one product. Our AEO service runs the full loop for you, every week.
- 1 Ridgeline
- 2 Highland
- 3 Corrie
- 4 Yours
Record
We ask AI the way a buyer would and save its answer word for word.
- AI couldn’t find a weight
Explain
Why it picked Ridgeline over you, in its own words.
- 1Weight next to the price
- 2Get onto review sites
- 3Lead with waterproofing
What to fix first
The changes most likely to move the answer, most important first.
Northpeak Stormshell Pro 2.0
$299
New 320 g · packs into its own chest pocket
Change
You make the changes, or our team makes them for you.
Re-check
We check again every week and see if you moved up.
The free report,
in plain words.
Read how we check- Which AI
- One AI assistant with live web search, the kind behind today’s AI shopping answers. Our AEO service tests ChatGPT, Gemini and Perplexity every week.
- What we record
- The products AI named, the order it named them in, its reasons and the sites it cited. When we explain why, we say it’s our reading.
- What it covers
- One product, in your market, on the day you run it. AI answers change, so you can run it again a week later to see if you moved.
Questions, answered
Still unsure? Ask me on the 20-minute strategy call that comes with your report.Nick, founder
The free report
Yes. You don't need a card or an account. You enter your first name and a work email to see the full report.
A few minutes. You can watch the check run while you wait.
One AI assistant with live web search, the kind behind today's AI shopping answers. Our AEO service tests ChatGPT, Gemini and Perplexity every week.
The US, UK, Canada, Australia, Germany, France and the Netherlands. Each report checks one market. The AEO service covers the US, UK, Ireland, Canada and Australia.
Your data
A link to one product page on your store, not your homepage or a collection. No login, nothing to install and no access to your store. If you become an AEO service client, we ask for collaborator access, and you approve every change.
We keep it with your report. We only send you updates if you ask for them.
After your report
Not always. AI answers change, so your report is one answer on one day, and it says which day. After you make a change, run it again to see whether the answer moved.
Yes. If you check the same product within 7 days, you get the same report back. After that, a new check runs.
Yes. Every report ends with an offer of a 20-minute strategy call. We'll go through your results with you and show you what we'd fix first.
AEO service
Answer engine optimisation. When buyers ask ChatGPT, Gemini or Perplexity what to buy, AI names a few products. AEO is the work of getting yours named. The products AI names are the ones buyers go on to buy.
No. The free report is a quick look at one product on one AI, once. The AEO service is ongoing work on your brand and the products you choose: we test them every week on ChatGPT, Gemini and Perplexity, track the sites AI relies on, spot rising demand in your category, watch your competitors and your brand, make the fixes in your store, and plan next steps with you one on one.
AI has made it easy for any agency to claim it can do everything. Claiming isn't delivering. We do one thing, every day: get ecommerce products recommended by AI, so our clients make more sales. We know ecommerce inside out, from product pages and feeds to reviews and rivals. That experience is something AI can't replace.
Good SEO is part of the foundation: AI assistants search the web, so a store they can't crawl or read won't get recommended. We check those basics first. AEO goes further. It gets your products named in AI's answers, which also depend on your product data, your feeds and the outside sites AI trusts, and we test them every week on the AIs your buyers use.
If staying on top matters to your sales, yes. AI keeps changing where it looks, and your rivals are working to take your place. We find what keeps you recommended and double down on it, and we spot a rival gaining on you before you lose your place.
Yes, that's our AEO service. We fix product pages, structured data and feeds in your store, work on the sites AI reads, and re-test every week.
The report is free. The AEO service is a monthly plan with a one-off setup, built around the products and markets we cover. We'll go through costs on the call.
Fixes go live within 30 days. AI assistants take time to pick them up, so we measure results at 60 to 90 days. Nobody controls what AI says, so we can't promise a ranking, but you see every change and what moved.
Ecommerce brands that sell their own products, mostly on Shopify, in the US, UK, Ireland, Canada and Australia.
A kick-off call, access to your store and Merchant Center, and quick approvals. We do the rest.
See where your product stands.
One product link. A few minutes. Free.
Or book a call and we’ll talk through the products you want chosen.
Or see the sample report firstQuestions about your report? I’ll go through it with you on a 20‑minute strategy call.Nick, founder